【 Weak current College 】 China promulgated the digital audio industry standard Chinese company developed---Power By 【 China power house network 】

NetEase technology Jan. 20th, 2007 Beijing China digital TV market of tremendous business opportunities raises the standard of competition at home and abroad. Today, the Ministry of information industry and the Guangdong provincial people's Government in the great Hall of the people with the formal launch of the news conference hall with independent intellectual property rights of China electronic industry standard digital audio — the multichannel digital audio coding standard ".

The standard from Guangzhou rising digital technology co., Ltd. with its proprietary digital audio technology, drafting, and the electronics industry standard management audit. According to Bell, General Manager of Guangzhou rising, jinsong describes standard by more than 20 technical staff took two and a half years of successful research and development. The technology of main performance index has reached the international advanced level, with compression efficiency, acoustics, and decoding complexity is low and fault-tolerant capability, etc., can be widely used in digital television, digital audio broadcasting, broadband, multimedia and mobile multimedia applications.

The standard if successful industrialization and manufacturers and content providers, helps to change the field of digital audio now are foreign companies grab profits. Digital audio codec technology is the digital audio industry's key core technologies, for a long time, this technology has been available in a few hands of foreign companies. At present, China's audio product related businesses each year to the Dolby, DTS, MPEG and other foreign companies and organizations pay for digital audio technology license fee up to hundreds of millions of dollars.

According to CCID consulting the China audio industry development study predicts that as digital audio and video industry in the rapid development of China's annual pay of digital audio technology license fee will be 80-100 million RMB.

Thedigital TV industry another important standard, digital video AVS standard since December 6, 2005 by the Ministry of information industry, its video section has recently been approved by the Management Committee for Standardization, officially became the national standard.

According to the relevant officials revealed that television has recommended AVS Video and rising in digital audio technology into the national radio and television broadcasting satellite projects, from CCTV and television broadcasting Planning Institute test to a pilot in Guangdong Province, Guangdong Province, the "digital family action plan" promoting digital audio standards in the industry, the AVS Video and audio standards rising version of industrialization and the application of the combined overall advancement, formed a chip design, complete machine production, application and development of full digital audio and video industry chain and application.

Vice Minister of Ministry of information industry Lou qinjian, Guangdong provincial party Committee, Vice Governor Mr. Zhong, Vice Governor of Guangdong Province, Mr Wu hequan, Vice President of Chinese Academy of engineering, as well as the national development and Reform Commission, television, and the Ministry of science and technology, national standard committees and other relevant departments related attended the meeting. Text/photo Beijing Branch