【 Weak current College 】 broadband network development will enable media streaming into the future of mainstream technology---Power By 【 China power house network 】

Competition in the broadband network will eventually be broadband applications competition, thus was born the medium speed network based streaming media (StreamingMedia) technology is increasingly affected by the people's attention. It promotes the Internet overall framework of innovation, changing the traditional Internet empty content representation, empowerment of broadband applications more entertaining and interactive, will become the mainstream of future broadband network technology. Before Microsoft, SI, via and Hangzhou China Netcom manufacturers in Hangzhou, jointly hosted a field about streaming media technology and operational policy of the Forum again came the surprising information – streaming media, reach of golden apples. Streaming media should broadband and NASDAQ stock index reported from 5000 points, people's mood plunge from the clouds ... The Internet bubble broken, broadband network began its long journey. In the early stages of the construction of broadband networks, telcos from heavyweight to real estate developers are joining to the intent to change the Chinese people living in the information system. But people come to realize that in this field in the Battel, broadband applications is the real master, so people have been looking for a suitable broadband network application supporting technology. We know, from the network on the first picture, and now all forms of Internet video, animation, audio and visual perception sensory networks get great satisfaction. While it is facing another inevitable embarrassment: precisely because it needs constant improvement and online population continues to increase, coupled with the limitations of the network hardware device, making the file size becomes the network transmission in a parameter to be ignored. On the one hand, people want to be seen on the network media demonstrates vividly clear, on the other hand people have to face such a slow network speed file transfer the required amount of time. So the network based on medium speed of streaming media technology into people's perspective. Application based on streaming media has changed the traditional Internet empty content representation, have a strong visual impact of video programming into access to broadband networks is one of the most important applications. Like Ali Baba came into the hidden treasures of the cave. Thus, in Chinese broadband market, based on MPEG-1, MPEG-2, WMT, REAL, QUICKTIME all kinds of streaming media technology products has become the darling of the broadband network, here are some core coding for Chinese companies, which will undoubtedly stimulate the development of the broadband, also provides a Chinese products and foreign products fair competition arena. Follow the guidelines of streaming media technology, people see the future direction of development of broadband, multimedia interaction became the people on the future development of broadband networks. The broadband carriers, particularly heavyweight telecom operators that want to be able to stream media technology and the development of broadband networks, not only to consolidate the original network communication market, but also to intervene in the emerging online media and entertainment market since last year's revenue of telecommunications, telecommunications business growth (approximately 6 per cent) since the first time since 1984, is lower than the GDP growth (about 8 per cent), while the Chinese traditional cable TV industry as monthly charge only costs $ 10, but developed countries 1/15, the South American country of 1/10, market growth is considerable. Shenzhen CATV station change to network media market Outlook is promising. It is reported that now Shenzhen wired encrypted television fees more than 20 000 users. 140 Yuan/month including TV with more than 10 foreign satellite programmes, as well as music, fashion, some specialty channels. HBO charges only one channel is 50 Yuan/month. Although traditional telecomcarriers themselves do not have the right to broadcast radio and television content, broadband network and stream media interaction and future development, allowing broadband telecom operators saw the development of the broadband interactive video opportunities and good prospects, and radio and television enterprises hope through DVB market mining upgrade traditional broadcast television market value, start of pay TV, interactive TV market. Analysis, a video media war is about to hit the market, and hidden in the media war under the surface is a contest between the media and technology. Experience market challenge broadband network, it was born in communication and network technology, it is a technical lead market demand of industry, but the key to success is the consumer market can not be accepted. Obviously, the streaming media technology as the main force, which will also face a harsh test of the market. In recent years, the streaming media technology in the world has been applied, in particular the 1995 launched the first Internet streaming media player, streaming media application with explosive growth. According to statistics, Internet weekly about 45000 hours of radio programs, 58 United States television provides Web broadcasting, 34 television provides on-demand services. Nearly half of multinational companies in the realization of internal use streaming Web radio. As a few years ago the IP network and Web technology, streaming media application is in a period of rapid growth. There is a set from a survey of international authority, last year in online access to streaming media increased 65%, Western network developed countries the number of access streaming media has reached 1.8 billion, accounting for about one-third of Internet users in Asia, but also rapidly increased to 35 million people, approximately 1/6 of the Internet. Echo user growth, last year the Internet video streaming technology increases up to 251 per cent. According to the forecast, to JupterCommunications 2004 year, streaming media market will render huge revenue potential, including income-generating consumer services will be $ 9 billion. This huge market is attracting more and more enterprises to participate in the competition. These data, description of streaming media technology-based broadband applications have a very big market potential. However, currently in the market in the process of transfer into revenue has encountered many problems. People think of PPV and have not succeeded, digitized media also encountered many Internet piracy, telecom operators can only be streaming media application packaged into numerous broadband applications to collect the monthly subscription fee and get a temporary settlement. However, the traditional pay television network has access to an unprecedented success. HBO and Cine max in the year 2000 the number of users only United States reached 3670 million. In a breakthrough in a applauded emergence amid streaming media technology encountered it developmentBottleneck: some great user demand market, a good technical support, but difficult to turn it into cash flow into revenue problem where exactly? experts believe that also need to make three efforts. First, you need to change our understanding of the convection media, streaming media from the technical level has been promoted to management level, only so that we can open our imaginary space, the streaming media technology to truly reflect the value of it. From HBO and other pay television business strategy, we can feel based on streaming media technology video market and, most importantly, business model, not the technology. For utility market, the technology is finally just played a security role, streaming media technology in the broadband market in this area. Secondly, the streaming media technology developers to emphasize the product product value. This will enable operators to quickly accept the product, the product can more closely to market requirements. Backtracking communication and IT industry, every successful products have such a trajectory to follow: first by the technological revolution found a potential market of breakthrough, then quickly lower product cost, make technology do for end users of maximum transparency, so that the integration of new technologies, products and applications quickly open and hold terminal market, to obtain maximum benefits.　　So for developers, and does not require the advancement of the blind pursuit of technology, but rather should fully exploit the technology itself, highlighting market value is the value used to complete the technical products convert between value and earnings. For example, now on the market, many based on broadband streaming platform products, at the present stage of China's broadband network bandwidth (512kbps cent) applicability, on Terminal (PC, TV, handheld Terminal, etc.) support, on a variety of business strategy (PPV, advertising strategy, vendor strategy), the flexibility of user behavior, the embodiment of what is fully taken into account, is unknown. Once again, in operation, to focus on broadband industry value chain of integrity and perfection. Traditional Internet development, let the world see clearly that any value chain incomplete industry will be a Flash in the Pan, in the historical record is only a small pulse. To address this reality, help us to clearly see the running track of modern business. In the broadband industry, from content manufacturers, content service providers, network operators have to users, to build a broadband applications services product lines. Under the management level, is a large number of application software developers, terminal equipment manufacturers, system integrators, platform providers of technical support, and related banking, sales, marketing, consulting and services is to build a broad industry environment, numerous roles can be dispensed with, only stick together to a total of prosperity. Streaming media is a bit just wearing red shoes actor, if the industry value chain of manufacturers able to support each other, and if the community can give some cheer, believe that wonderful moment will come. This new product markets, in fact, there is already a pioneer in the market gaps opened. For market development forecasts and multi-directional, multiple roles, some shrewd manufacturers have shenshe. Currently, Microsoft, Shanghai fullhan microelectronics technology has and Hangzhou Netcom, Mi crosoft, Intel, via, TCL, Shida, Skyworth, and other leading manufacturers jointly launched the suitable for China's current broadband network IP set-top box solutions for traditional telecom operators to launch on an existing network for television terminal market programme and set up a broadband streaming media laboratory for broadband streaming media application market offers good technical support. We look forward to more participants can pass viable technical solution for operators to provide diverse broadband streaming media business, ultimately enabling broadband streaming media application service truly integrated into the end-user's life.