Friday, March 18, 2011

【 Weak current College 】 high-end audio products to buy---Power By 【 China power house network 】


With music equipment, as well as VCD in China increasing popularity of the family, the "home cinema" audio and video consumption is becoming consumers of new shopping hot spots, according to the Department of State Development Center market economy Institute of the household appliances market joint investigative research group in the last 4-6 months in the Chinese city of family and consumer electronics products on the market situation. Made by the 2003 China cities of home theater market research consulting report shows that in the coming years is expected to purchase the suite home theater system for the consumers in the total consumer 12.3% within the next three years of China's potential market size in about 650 million units. In such a huge potential market to attract, many AV products manufacturers introduce targeted video products, and quickly in the high and low line expansion. But for consumers when buying AV products are required to avoid going into three errors.


Blind pursuit of foreign brands

On the one hand because of the audio product market participants the spread of many leading brands, products, professionalism, on the other hand because of the number of domestic enterprises in technology as well as audio and overall production scale with foreign brands there is a large gap, therefore, high-end foreign brands in market share and market position are generally higher than domestic brands, however, because of the different manufacturers of products targeted for its market and its different its functional positioning with great distinction, because here, to purchase audio-visual product must first clear purchase standards and use the direction. You cannot indulge in blind pursuit of foreign brands, avoid high price that is a good product for consumer misunderstanding. Buy audio product process must consider many factors, sound effects only means that the audio equipment is best best. The sound effects are listening room size, room specifications, sound-absorbing structure and so on, from the overall effect of listening to determine sound good or bad. For ordinary consumers, in establishing the correct consumer awareness, to avoid the subject of "foreign" is a good consumer misunderstanding, it should be noted that the market price trap: the current domestic high-end audio products primarily to imported brands. Most of the imported audio brands in quality with high reputation and good quality assurance, but do not result in the buying process.

According to industry reports, because now the product purchase channels is more complex, some businesses adopt imported parts and then assembled on sale fashion. But the price is a homogeneous original official channels import product prices, this type of audio and video products in terms of quality, supply channels are hidden on, so the blind pursuit of high prices and foreign brands are purchase audio-visual products should be aware of and avoid the mistakes of the major consumer.

Conceptual misunderstanding: "home theater"

Home Theater: is the surround sound amplifier (or surround sound decoder and multi-channel audio power amplifier combination), more (4 more) speaker system, big-screen TV (or projection TV) and high quality A/V program source (such as LD, DVD, Hi-Fi recorders, etc.) with surround sound movie audio and video effects of audio-visual system. Since the current home theater in consumers ' perception of the unity of knowledge has not yet been formed, the majority of consumers now standard in buying a home theater of consumption is still based on the product's fuzzy concept. Part of the audio-visual manufacturers only in appearance and shock effect meet consumer demands and introduced a variety of audio and Visual products, resulting in a "home theater" cohabitation, brand range of products, also led to the consumers ' home theater product concept is more fuzzy cognitive. In addition, in the home theater hardware, such as AC-3, Dolby Digital, DTS, and other major names in use also tend to lack expertise of consumer confusion. Many unscrupulous merchants you grasp the concept for this class of consumers know little about the situation in product features exaggerated even confused as real ones, in troubled waters. Therefore, consumers purchase audio-visual products should be polished eyes, to protect you from unnecessary losses.

Blind pursuit of "home cinema" concept, easily in those exaggerated, in troubled waters by businesses.

Product performance mistakes

Speaker system, DVD player, and other equipment as the home theater of key components has been the focus of most concern for consumers, but since the majority of consumers buy audio products in the lack of adequate purchase purchasing experience and sound knowledge of such product in the purchase process will inevitably be businessmen and misled by the error cognitive resulting in unnecessary loss. Home theater speaker commonly used box material plywood, Particleboard, fibreboard, original wood. With plywood, Particleboard is typically used for low-priced speaker, and wood plank is usually imported famous brand high-end speakers can be seen, its price is expensive. Due to the current price of audio products, like product price brand, appearance, quality workmanship and other factors. From a few thousand dollars, expensive, several hundred thousand dollars. Product performance observation also exists on many misunderstandings.

First of all, due to the human ear can reach in 20-20000Hz, most products are difficult to meet this standard, the heavier part of consumers think that sound, sound, volume, the larger the better, in fact, the reasonableness of the fittings and match will also lead to serious effect. Amplifier and speaker selection of match is considered to be the focus, it has a direct bearing on music playback of effects and equipment life, according to experts, such as Japan's most power amplifier sound rather cold, hard floor, digital flavor is heavy, and only for some with a soft, warm tone of some of the speakers to match. If you use $ within the product, the same comparison the "cold" Germany speaker and accepted a "hard" by JBL, voice will be heard without resistance or badly, so spend more money effect will not be good. Consumers should understand the mix of knowledge, avoid blindly businesses recommended. In addition, the same price levels of different brands its sound effects also have greater difference, so often occur in high-priced purchase performance than low-priced products, learn about listening knowledge is necessary for purchase of home theater.

In addition, the DVD playback devices should avoid depressionInto technical mistakes. At present, the DVD market mainly in VCD disc player, DVD player and you can burn a DVD video disc types of mainstream products, since the DVD video disc in price, technical and ones are very mature, thus becoming an ideal choice among consumers. But because many DVD video disc manufacturer, product performance and functionality are relatively large differences, different grades of DVD player feature differences evident. Therefore in the purchase process should be based on the DVD Player user manual described features in one by one, and on the DVD player in a variety of terminals on the back panel and check the number of the interface, and should, as far as possible in the field of product demo to see the product in the functions are complete.

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